Twitter Elevates Preetha Athrey to Director of Global Business Marketing, APAC


MUMBAI: Microblogging and social media giant Twitter has elevated Preetha Athrey to head of global business marketing, APAC. Previously, she led marketing at Twitter India. Athrey replaces Disha Goenka, who now assumes a global role leading regional marketing teams overseeing marketing strategies in Asia, Latin America, Europe and North America.

Athrey and Goenka took to the microblogging site to share the development.

Athrey wrote, “I am truly honored to lead the incredibly creative and enthusiastic Global Business Marketing team across APAC – full of energy, zest and making work fun every day! We will continue to amplify the best of Twitter to activate our customers through inspiration and education.

Goenka posted: My @Twitter journey leads me to an exciting global role leading regional trade marketing teams in Asia, Latin America, Europe and North America. I am honored to lead this all-star team and thrilled with all the work we will do to serve our customers.


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