Top 10 Small Business Marketing Mistakes – Part 6: Pay per Click, Social Media Marketing and Online Reviews


Business management and consulting, digital marketing, SEO, PPC, staff training and more

Learn how to avoid common mistakes with paid advertising, social media marketing, and online reviews with simple solutions for a business to implement.

It’s more than a blog about marketing your business – it’s a 7-page guide for business owners with actionable solutions to their day-to-day marketing problems and how to avoid common mistakes.

— David Phillips – Founder/CEO of SayWhat Consulting

NEW YORK CITY, NY, UNITED STATES OF AMERICA, April 4, 2022 / — SayWhat Consulting, LLC recently published Part 6 of the 10-part blog series titled “Top 10 Small Business Marketing Mistakes”. Part 6 concludes the part dealing with a website detailing the common mistakes most businesses make with Pay-Per-Click Advertising, Social Media Marketing and online reviews. This blog covers the details of these services and how to best use them – but highlights the fact that most forget that their business website is crucial to the success or failure of all their online marketing efforts. This blog contains seven pages of newly released information for small business owners detailing the most common issues facing businesses, examples that can be implemented instantly to increase lead generation, and simple steps to avoid negative reviews and boosting positive reviews online. If a business owner advertises using pay-per-click advertising, social media marketing, or reputation management it’s a must-read that will give them an edge over their competitors.

Part 1 of the 10-part blog series looked at the importance of tracking all marketing while truly understanding what marketing efforts produce results in order to spend your marketing dollars wisely. Part 2 of the series covered in detail the importance for small businesses to understand not only how to generate leads, but also the best practices for nurturing and converting them. Part 3 focused on creating a strategic marketing budget, with the understanding that a well-thought-out marketing budget gives a business direction, purpose, and a strategic advantage over the competition. Part 4 looked at the details of how to choose a digital marketing company as well as the importance of unique content and its role in a company’s long-term SEO and social media strategy. Part 5 reviewed the importance of being a “good online citizen” and search engine optimization.

Pay per Click and Social Media Marketing are two of the most profitable online marketing tools for businesses if they track results and hire the right company to manage their campaigns. “They both give you the ability to instantly advertise your business directly to your specific target market,” says David Phillips, CEO and Founder of SayWhat Consulting “and be the first business potential customers will see. is a dream scenario because you can literally have specific ads targeted at your specific target market.Smart business owners track their results and know exactly how much each lead is worth to their business and calculate their exact ROI.This makes the much simpler budgeting.

Online reviews are also an extremely important part of the overall marketing strategy. Negative reviews can cost a business many potential customers without even giving them a chance to earn their business. Reputation management is more important than ever for businesses. Most business owners don’t realize that with the right strategy, one can legitimately get negative and fake reviews even from Google and Yelp removed. Mr. Phillips notes that “potential customers looking for a business trust online reviews and disqualify businesses based on reviews alone. It’s vital for businesses to have a strategic plan to showcase their happy customers and stifle negative and generally fake reviews. This blog explains in detail how a company can do it.

The first step most businesses can take with their digital marketing is to understand what they are doing right and wrong. It’s not as easy as asking a digital marketing company because they’re usually not upfront with you because they want to keep the business. SayWhat Consulting helps business owners find the right digital marketing company – they don’t want a digital marketing company so can provide honest feedback that can be trusted. Clients describe them as their marketing manager, at a fraction of the cost. SayWhat also offers a free and unbiased online marketing audit (for any business) that examines all facets of online marketing and provides insight into what is being done effectively and ineffectively. It’s easy to sign up for and free for you.

Check out the 6 blogs published with the 4 articles to be published soon by visiting our blog here: This blog series contains nearly 70 pages of useful content that business owners can implement immediately to improve their business. New blogs are published every two weeks, so subscribe!

Learn more about SayWhat Consulting:

SayWhat Consulting was founded with business owners in mind. We know that business owners are placed in impossible situations trying to master all aspects of their business, including marketing, employee management, sales, lead conversion, customer service, customer retention. accounts, accounts, collections and everything else.

As a business owner, you may be interested in the Business Owner Advisory Program with SayWhat ( The Business Owner Counseling Program (BOCP) aims to provide business owners with the tools to ensure short and long-term success by meeting the needs of that specific business and owner. One of the most popular parts of the BOCP is the Marketing Management Package which empowers having a Marketing Manager at a fraction of the cost to ensure all marketing choices are educated, cost effective, high yielding and auditable. . Find out more on our site

Meet our founder

Our founder, David Phillips, is a successful entrepreneur and has grown his business for over 13 years while working at two Global 500 companies. business operations at dozens of annual industry-specific meetings. With over 20 years of experience in the real world of business – we know and understand almost every issue we’re going to face – and what it will take to continue to grow a successful business.

We would like to hear from you. Feel free to call us at (424) 235-8704, check out our website ( or you can email David directly at [email protected]

David Phillips
SayWhat Consulting, LLC
+1 424-235-8704
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