Top 10 Small Business Marketing Mistakes – Choosing a Digital Marketing Company, Website and Content Creation


Business management and consulting, digital marketing, SEO, PPC, staff training and more

The blog discusses the details of online marketing, content creation and the importance and how to choose the right digital marketing company for a business.

Digital marketing companies have the advantage of being able to sell you something you don’t know about. This blog series gives you practical tips for leveling the playing field.”

—David Phillips, CEO of SayWhat Consulting, LLC

LOS ANGELES, CA, UNITED STATES OF AMERICA, March 7, 2022 / — SayWhat Consulting, LLC recently published Part 4 of the 10-part blog series titled “Top 10 Small Business Marketing Mistakes”. Part 4 covers the intricacies of digital marketing, including the importance of choosing a digital marketing company, common mistakes most business owners make during this process, and detailed information with reference to content marketing. for your website. Proper verification of digital marketing companies is paramount to long term business success online.

Business owners don’t realize the lasting negative effects a digital marketing business can have on your rankings, your reputation on search engines (if search engines trust your website) as well as the role they play on the generation and retention of customers. The importance of content creation is also addressed with simple content hacks, making it easy for business owners to create fresh and unique content for their website.

Part 1 of the 10-part blog series discussed the importance of tracking all of your marketing while truly understanding what marketing efforts are producing results so that you are spending your marketing dollars wisely. Part 2 of the series covered in detail the importance for small businesses to understand not only how to generate leads, but also the best practices for nurturing and converting them. Part 3 focused on creating a strategic marketing budget, with the understanding that a well-thought-out marketing budget gives your business direction, purpose, and a strategic advantage over your competitors. Parts 4, 5 and 6 of this series will cover the details a business owner needs to succeed online with search engine optimizationpay-per-click advertising, social media marketing, reputation management and more.

“Digital marketing companies have the advantage of being able to sell you something you don’t know about.” says David Phillips, CEO and Founder of SayWhat Consulting “So it’s quite simple to sell yourself a dream that isn’t possible or realistic – knowing that you won’t realize it until months or years after choosing them as your supplier. Without a thorough audit of your digital marketing business, you are taking a significant risk – literally placing the future of your online marketing efforts in the hands of a company you know little about. For example, if their SEO methods involved “black hat techniques” such as link farming, your website would be penalized and cause significant long-term damage to your business and it would take months, if not years, to fully recover from such an avoidable mistake.

Business owners large and small often overlook the importance of generating unique content for their digital marketing efforts. High-quality, original content is important for your long-term growth online and maintaining your high rankings on Google. This recent blog post includes considerations business owners should weigh and some “efficiency hacks” used in the past that make this tedious process a little easier. Marketing your website is a long-term investment – ​​your website content is also a long-term investment. Creating a strategic plan to develop unique and engaging content is smart and can be extremely profitable if you’re able to set aside 5 minutes a day or 35 minutes a week.

“Finding the right digital marketing company seems a lot easier than it is,” notes Phillips “the average company we talk to goes through 4-5 digital marketing companies before finding the right one that costs $100,000. thousands in website design costs, lost opportunities, the time and cost of rebuilding a website that will actually work for your business.

SayWhat Consulting helps business owners find the right digital marketing company, which includes researching a list of possible companies, vetting them, servicing them and negotiating contract terms on your behalf as well as managing them for you. It’s all part of the Business Owner Consultation Program. They also offer a free online marketing audit (for any business) if you currently have a website and aren’t sure how it’s performing – it’s easy to sign up for

You can see the 4 blogs published with the 6 articles to be published soon by visiting our Small Business Management and Marketing Blog. This blog series contains nearly 70 pages of useful content that business owners can implement immediately to improve their business. We hope you enjoy it and new blogs will be posted every two weeks, so be sure to subscribe!

Direct link to this blog:–your-website-pt-1-of-3

Learn more about SayWhat Consulting:
SayWhat Consulting was founded with business owners in mind. We know that business owners are placed in impossible situations trying to master all aspects of their business, including marketing, employee management, sales, lead conversion, customer service, customer retention. accounts, accounts, collections and everything else.

As a business owner, you may be interested in the Business Owner Advisory Program with SayWhat ( The Business Owner Counseling Program (BOCP) aims to provide business owners with the tools to ensure short and long-term success by meeting the needs of that specific business and owner. One of the most popular parts of the BOCP is the Marketing Management Package which gives you the power to have a Marketing Manager at a fraction of the cost to ensure all your marketing choices are educated, cost effective, high yielding and auditable. . Find out more on our site

Meet our founder

Our founder, David Phillips, is a successful entrepreneur and has grown his business for over 13 years while working at two Global 500 companies. business operations at dozens of annual industry-specific meetings. With over 20 years of real-world business experience – we know and understand almost every problem you’re going to and have faced – and what you’ll need to do to keep growing your business successfully.

We would like to hear from you. Feel free to call us at (424) 235-8704, check out our website ( or you can email David directly at [email protected]

David Phillips
SayWhat Consulting, LLC
+1 424-235-8704
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