Miss Diddy talks about her success in business, marketing and high profile partnerships

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Entertainment marketer and CEO of The Brand Group, Miss Didy, appeared on Hip-hop and business, where she talked about creating her Toast to Black Hollywood event, her rise in the entertainment industry and the qualities she looks for in an employee, and much more.

Miss Diddy has 15 years of experience working with top executives and celebrities like Kenny Burns, Kanye West, Nipsy Hussle and many more. His company, The Brand Group, has acquired high profile partnerships with Doritos, The National Basketball Players Associations, AT&T, Kevin Hart, United Nations, Adidas, BET Networks, Champion and Netflix, to name a few.

After years of working the field as the only female promoter in the entertainment capital of the world, the Compton native turned her Toast to Black Hollywood celebration into the must-attend event to kick off the BET Awards weekend.

Each year, the star-studded event honors black professionals who do groundbreaking work to amplify culture in more than one way. Past winners include Nick Cannon, Kevin Frazier, Daymond John and Tamika Mallory. The 2022 event honored talents like Cynthia Bailey, Jacob Latimore and Nina Parker.

Miss Diddy explained why after seven years she changed the name from A Toast to Young Hollywood to Toast to Black Hollywood and foreshadowed her plans to expand The Brand Group through powerful partnerships.

“It’s not about being inclusive, so to speak,” Miss Diddy told BLACK ENTERPRISE. “It’s about the black dollar, the black person, the black community. And that’s what we want to shout right now.

“That’s what I know. This is what is authentic for me. I am a black woman,” she continued. “What I do is for little black and brown girls and boys in the neighborhood who want to become something big in life. I want to create; continue to build this narrative around me, my brand and my business.

This year’s Toast to Black Hollywood was sponsored by Doritos, one of the many notable affiliations Miss Diddy has acquired over the years. With a resume and talent roster like The Brand Group, Miss Diddy knows the company she keeps. The self-made powerhouse explained what she expects from anyone who works for her.

“Agreement breaches are definitely when employees don’t do what I asked,” she said. “If you do something completely opposite to what I asked you to do, you have to go because you can cost me everything.”

Miss Diddy takes care of her things and her bag! Press play below to discover the success story of The Brand Group CEO, Miss Diddy.

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