Is your automotive business not living up to your expectations in terms of sales profit? Do not worry. You need to incorporate video marketing into your digital campaign strategy to expand the reach of your business. Why? Because a study conducted by Google revealed that the purchase decision of 75% of customers in the automotive segment have been influenced by persuasive online videos. Videos provide a great opportunity to nurture leads and increase in-store traffic for car dealerships. This requires optimal customer engagement in the purchase funnel.
Top Reasons to Invest in Video Marketing to Increase Automotive Sales
You can review some of the compelling reasons given below that will make you invest in engaging videos to attract more customers.
Familiarize prospects with newly launched vehicles
Did you know that many interested buyers don’t show up at your dealership because they don’t know about new vehicles being launched? You can pique the interest and curiosity of these enthusiastic prospects with video marketing. Google research claims that videos made discovering new launches easier for 40% of interested shoppers.
The new features of an enticing new car model will motivate even apathetic buyers to consider investing in a new vehicle.
Make it easy to compare the different options available
Videos come in handy for interested buyers who want to put different models into perspective to compare and contrast the features offered there for their chosen budget segment. Potential buyers looking for new models can get actionable insights into model features through detailed videos. This allows them to narrow their search and make quick buying decisions.
Videos deliver an immersive experience to prospects through optimized light, sound, and graphics. You can create the right atmosphere that instantly lifts the mood of viewers and subliminally persuades them to decide in your favor.
If you make videos for popular social networks like YouTube and Facebook, prospects can also read comments posted by other viewers. It also has a positive impact, provided you organize the comments correctly.
Leverage the motivating power of influencers or brand advocates to trigger sales
It is the basic human instinct to believe the words of those towering people who hold some influence in a particular niche. The automotive industry is no exception. You can grab prospects’ attention with videos that feature influencers’ test drive experiences. The opinions shared by them will leave an indelible impression on the psyche of buyers.
Videos can be created with brand advocates illustrating the importance of a vehicle for a particular occasion, such as going to college. These relevant videos can help you better connect with targeted leads.
Invite potential buyers to visit your showroom or dealership
Once your prospects have thoroughly explored the model in visual mode, they will feel compelled to visit the showroom in person to experience the models. Incidentally, you can create mesmerizing videos with any good online free video maker. An interesting anecdote will convince you of the magnetic power of videos.
Renowned car maker Fiat Chrysler had previously engaged in an online campaign through digital videos with the annual Jeep Celebration event in the spotlight. The management wanted to know if the videos could be converted. The criterion for measuring success was to verify the foot traffic that the various dealerships will receive. You will be amazed to learn that in 6 weeks over 50,000 car enthusiasts visited over 300 dealership stores. Videos can really cause an avalanche of conversions if used strategically.
Take advantage of many options to showcase your automotive products
You can better drive engagement with prospects by showcasing your automotive offerings in a visually appealing and influential way through different video modes. Some of the examples have been discussed below.
- Automobile interior and exterior video tour
- Custom video walkthroughs for specific customers who want to learn about particular models
- The dash-mounted Go Pro camera has enabled virtual test drive video to let prospects enjoy the thrill of driving and the robust power of the automotive engine
- Team meeting videos where your staff shares their customer service experiences with others
- Editing videos that realistically illustrate how your service and sales staff go about their daily work to provide an optimal shopping experience for new buyers or existing customers
- Customer testimonial videos
- Service videos where you show off your team’s expertise in quickly handling vehicle service related activities
- Maintenance tips video where you enlighten people on best practices related to vehicle maintenance and service
Such video ads will inspire confidence in prospects that you are committed to serving them better. This will attract them to your dealership whenever they like to buy new vehicles.
Increase organic traffic to your website
If your dealership’s website attracts visitors better, it will rank higher in the search engine results page (SERP) index for all relevant searches. You can achieve effective SEO by driving more leads to your brand site through marketing videos.
Post your videos on various forums and embed your site link in strategic places. This will seamlessly encourage prospects to flock to your site in search of more information. Try to keep updated informative videos posted on the site. Prospects will spend more time exploring them. Gradually, your SERP ranking will increase.
Videos on sales pages trigger more conversions than plain text web pages. Remember that videos should be mobile-friendly and compatible for viewing on portable devices.
Always have a visible “call to action”. Encourage viewers to come to your showroom or speak to the dealership. Your contact information should be displayed prominently in the video and on the platforms where you post the video. Post a Google Maps map on your site’s landing page to guide the public on how to reach your showroom.
Any offers or incentives you currently offer should be featured in videos. Try to tailor incentives based on the browsing pattern of individual prospects.
Influence prospects with testimonials from satisfied buyers
You can ask previous buyers to shoot short videos sharing their experience with your dealership. Instead of investing time and effort, you can give them an incentive. Post these videos on YouTube, social platforms, and your website with SEO-optimized descriptions. Soon you will be inundated with new reservation and test drive requests.
High-quality, professionally shot and edited videos can give your dealership the much-needed face lift in terms of exponential sales and profit growth. When creating videos, keep the camera steady and focus on the right direction. If the camera shakes, all fun will be ruined.
The background of the video plays a vital role in portraying your dealership positively and enhancing its reputation. You can optimize the advanced features of a good free online video maker to clean up the backdrop. The shooting mode should be determined by the requirements of the platform on which you intend to publish the video.