How Edinburgh’s quality news brand is fueling local business marketing

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Member of the Edinburgh Evening News partnerships team, left to right: Adam Fenech, Kylie Duncan, Keiran Delaney and Karina Sirakjana.

Its daily newspaper, first published in 1873, and its thriving online equivalent which generates over 6 million page views a month, puts the Edinburgh Evening News firmly at the heart of quality and trusted reporting on issues that matter to those in and around Scotland’s capital.

And according to its business manager Adam Fenech, it creates powerful opportunities for professional advertisers of all shapes and sizes. “We know Edinburgh because we live and breathe Edinburgh every day,” he says. “And we know the kind of content our loyal audience appreciates, so we see it as our mission to provide it to them and help local businesses thrive through better marketing at the same time.”

The Corstorphine resident leads a partnerships team created to help businesses overcome the challenge of marketing effectively to Edinburgh residents.

Left to right: Edinburgh Evening News editor Euan McGrory, visual artist David Fleck and Neil Small from the Edinburgh Evening News partnerships team inspect the giraffe sculpture of the upcoming Giraffe About Town art trail.

“Quality content, helpful marketing, happy readers, and more customers for our advertisers are all possible with the right approach,” says Adam. “We value less than sitting down with a local business over coffee and helping them become more successful through smart, cost-effective marketing, whether online, in our newspaper, through social media, video content, podcasts or event sponsorship.”

Adam argues, “If local businesses win and our loyal audience wins, so do we – and that’s what gets us out of bed every day.”

Its team has a diverse mix of delighted organizations from across Lothians on its impressive list of partners, including the iconic Edinburgh Zoo and Rosslyn Chapel, fiber optic broadband network provider CityFibre, the Edinburgh’s top rated pizzeria @Pizza and a family run local law firm. Gibson Kerr.

Edinburgh ZooLisa Robshaw, Head of Marketing and Sales, has no doubts about the value brought by the Edinburgh Evening News team. “Adam, Neil Small and the whole team of people behind the scenes are just wonderful and really care about the success of the zoo and our conservation charity,” she says.

@Pizza

“Not only did we benefit from the impactful marketing campaigns they structured, but we were introduced to other local businesses with whom we have since formed partnerships. The service from the Evening News team is first class and, just as importantly, we had a good laugh along the way.”

Edinburgh Evening News is the official media partner of the upcoming Zoo Giraffe about the city A trail that will see more than 40 giraffe sculptures adorned with unique artwork displayed in key locations around the capital this summer.

@Pizza Sales and Marketing Director Alex Reily is full of praise for the marketing services provided by Edinburgh’s leading quality news brand.

“We’ve worked with Adam and his team for the past 3 years and have a wonderful partnership that effectively raises the profile of @pizza in the region,” says Alex.

@Pizza, who are the main sponsors of the Edinburgh Local Hero Award (an Edinburgh Evening News event) has ambitious plans to expand beyond its West End and Royal Mile locations in the coming months and has already seen firsthand the value of the clever marketing campaigns planned by the team Evening News.

“Whether it’s our successful £1.25m crowdfunding round at the end of 2019, our drive-thru pizza pivot during lockdown restrictions, the recent opening of our Royal Mile restaurant or the launch of our topped pizza of haggis in association with Simon Howie Foods for Burns Night; Adam, the commercial and editorial teams have supported us throughout. We particularly appreciate the creative approach that allowed us to give away 200 empty pizza boxes as vouchers, support great local causes and go beyond traditional print marketing,” says Alex.

So what advice does Adam have for local businesses that are struggling to make sense of their marketing or are just looking to increase the number of customers they currently have?

“Let’s talk,” he said. “Your success is our success, but the plan starts with a conversation. Call me or my team today and let’s find out what will make sense for you and your particular situation.

“Chances are we can help you directly, but even if we can’t, we’ll make sure to connect you with someone who can. Our success as a press brand for a century and a half is built on trust, so you are guaranteed to receive honest recommendations when dealing with us and hopefully the start of another successful partnership. We look forward to hearing from you.”

Contact Adam and his team today at:

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