Clear and concise business marketing pays more attention to your product and service


Dear Editor,

Have you been repeatedly rejected or disappointed? Well, Colonel Harland Sanders, founder of Kentucky Fried Chicken, did. But he took his failures and didn’t just make lemonade. Sanders started several odd jobs until the entrepreneur eventually started selling fried chicken at his roadside restaurant in Corbin, Kentucky during the Great Depression. After opening several franchises. Many companies today have competitors. The only way to defeat fierce competition is to be better than others with good strategies. One should never give up on the road to success because a business is a blessing. First of all, my advice to companies in decline is that a business person should always remember the marketing mix of the business world – the four P’s – product, price, place and promotion. Each of the pa has a considerable impact on his business.

The term “marketing mix” is a basic model for companies. The marketing mix has been defined as “the set of marketing tools that a company uses to pursue its marketing objectives in the target market“. Finally, without attractive product/service advertisements, there would be no consumer and business satisfaction. Advertising plays a vital role in improving sales tenfold. I remember walking around Stabroek market and seeing fish being sold just outside, nicely presented with slices of lime and tomatoes topping it on a table. How can anyone even miss the appeal of this product offered in the market? Therefore, to my fellow business owners, keep the marketing aspect in play for your consumers more often. Being clear and concise gives your product and service more attention.

Roxanne De Freitas


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