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Our phone apps run our world. In fact, chances are you’re reading this from your mobile device right now, maybe even from the KSL app.
To put this app craze into perspective, here are some numbers from an eMarketer survey conducted in 2020:
American adults spend about four hours a day on the mobile Internet.
88% of that time will be spent in apps (vs. browser use)
A 2022 study from reviews.org adds that 74% of Americans feel uncomfortable leaving their phone at home and 70% check their phone within five minutes of receiving a notification.
For small business owners, this trend has huge implications. First of all, marketing to your customers and prospects where they already spend a ton of time just makes sense. Who doesn’t want to reach more customers? But building the right app can also drive automations that will save your employees a ton of admin time. And of course, both of these things can dramatically improve your bottom line.
Good news: creating an app can be a lot easier than you think.
Why an app?
Your sales are already booming. Or conversely, your budget is limited and you need to spend it wisely. Either way, why would you need an app?
The answer is one buzzword on top of another buzzword: hyper-automation. In short, it is the business concept of using sophisticated technologies to automate everything that can be automated. This idea of hyper-automation is extremely useful for businesses because employees have traditionally spent a ton of time on repetitive tasks – up to 30% of their time.
Automating these tasks will not only eliminate the risk of human error, which frequently occurs with repetitive work, but will also free up employees for more productive work. Win-win.
What types of automation are possible?
Robots are becoming more and more sophisticated. In a dystopian sense, it’s a terrifying proposition. But for companies looking to increase efficiency across all departments, it’s fantastic. Here are some of the things bots can do using robotic process automation (RPA), artificial intelligence (AI), machine learning, and other technologies:
- Automation of hiring processes, including CV analysis, candidate screening, calls and interview scheduling
- Automatically process supplier invoices, including reading, data capturing and matching to PO and GRN (Goods Received Note) and sending them out for payment
- Analyze all documents and capture data from unstructured documents
- Automation of all Excel work
- Automate conversations with automatic natural language processing
An app can improve your marketing efforts
Owning an app will also provide your business with two key marketing benefits: increased visibility on app stores and the ability to send push notifications.
According to Statista, 42% of small businesses already have a mobile app. One of the main reasons for this is to reach the millions of people who search for apps on Google Play and Apple’s App Store. In fact, only the latter receives 500 million visits per week. Getting your business name on these stores is a great way to instantly and organically increase your reach (especially if you follow app store optimization best practices).
The other key benefit of having an app is the ability to send push notifications, which have proven to be very effective: users who enable push notifications interact with a business significantly more than those who don’t.
Where can I even go to create an app?
Automation and better marketing opportunities sound fabulous, but you might even be wondering where to start. The answer is: not so far. AppsTango, based right here in Utah, can create any app your imaginative mind can create.
With certified iOS and Android developers who have decades of combined experience, you’ll be in safe hands. Moreover, as you will be friends of Beehive, you will have a much more personal experience than with a renowned player. Several large clients, including Amber Alert GPS and DocsInk, can vouch for this if you need further proof.
Do you have an app idea? We can build it!
Small and medium businesses can expand their customer base and market opportunities by creating a mobile app for their business. Applications published in the App Store allow companies to extend their services and presence to their customers’ phones and generate more services and potential revenue.
If you’re ready to start your business and see the results for yourself, contact AppsTango today and let them bring your vision to life.