Amazon Prime Day Alternatives: In-Store Small Business Sales


Amazon Prime Day kicks off at midnight PT on Tuesday, July 12 and ends on Wednesday, July 13. Since Amazon’s annual Black Friday-style sale began in 2015, it has grown from a one-day event with discounts on 100,000 items to a two-day event with over 2 million deals. . But it’s not the only place to find amazing deals on travel gear this week. Whether you’re actively boycotting Prime Day or prefer funneling your money to small businesses instead of Jeff Bezos, there are plenty of other sales going on right now from some of our favorite small travel gear brands.

For example, you can save up to 50% on weekend bags, laptop tote bags and lightweight but durable backpacks from Lo & Sons, founded by Helen Lo with the help of her two son. If you’re looking for new camping gear, certified climate-neutral brand Rumpl currently has a 15-50% discount on some of its AFAR-approved puffy blankets. Take a look at these picks and more, listed alphabetically by brand, below:

1. free shipping

Amazon is estimated to hold 60% of the book retail market. was launched in 2020 to help local booksellers compete in the age of e-commerce by donating over 80% of its profit margin directly to independent bookstores. On July 12 and 13, is offering free shipping to all customers. No promotional code is required.

AFAR’s choice: Find travel inspiration in one of AFAR’s many reading lists, from great books about NYC to the best travel books for kids.

2. Calpak: Up to 55% off

Calpak is one of AFAR’s favorite luggage brands. Save up to 55% on suitcases and other travel accessories in the sale section of this family business. No promotional code is required and the sale is in progress.

AFAR’s choice: The Astyll three-piece luggage set comes with a carry-on, medium and large suitcase in a beautiful marble print. It’s 40% off from $715, so you get all three suitcases for just $429.

3. Dagne Dover: up to 25% off

Take up to 25% off limited edition summer styles of backpacks, totes and weekenders from Dagne Dover. No promotional code is required and the sale is in progress.

AFAR’s choice: One of our favorite weekenders, the Dagne Dover Landon Carryall in large is made with a lightweight, hand-washable and quick-drying neoprene. It’s currently discounted to $159 from $200 in the seasonal “Goji” orange color.

4. Give up: up to 60% off

Forsake, a certified climate-neutral footwear brand, is slashing its clearance section for men and women up to 60% off for a limited time. Use promo code “SCLRS2” at checkout.

AFAR’s choice: We love the Halden Mid, a waterproof style for men with strong support and treads that look just as good on the trail as they do in the brewery you visit after the hike. Right now it went from $160 to $102 after applying the code.

5. Jack Wolfskin: Up to 65% off

Sustainable outerwear brand Jack Wolfskin is currently offering nearly 500 items 65% off in its men’s, women’s and kids’ sale section. No promotional code is required and the sale is in progress.

AFAR’s choice: Need a new hard shell hiking jacket, but don’t want to spend over $200? The men’s Highest Peak Jacket is down 30% to $161 from $230 in Baltic Blue, a dark teal color with contrasting orange zippers.

6. Lo & Sons: Up to 50% off

Take 50% off some of Lo & Sons’ best-selling tote bags, weekenders, backpacks and small leather goods during its summer sale. No promotional code is needed and the sale runs until July 31st.

AFAR’s choice: The OG 2 in medium size is a great personal item for your next flight. With pockets for everything from your laptop to a pair of shoes, it has room for all your travel essentials while still not exceeding the size limits to fit under the seat in front of you on an airplane. Right now it’s 40% off, so you’ll pay $227 instead of $378.

7. Rumpl: Up to 50% off

You can save up to 50% on puffy camping blankets, travel towels and more from Rumpl in its sale section right now. No promotional code is required and the sale is in progress.

AFAR’s choice: Are you traveling with your pet this summer? The Rumpl Travel Dog Bed is currently discounted to $125 from $249.

>> Next: The durable travel gear we can’t get enough of


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