Aaron Rodriguez explains how to increase business sales through better customer service

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In the current market, the competition around a brand is increasingly strong and securing a customer has become a complicated task for companies. Consumers, more than a product, are looking for an experience and this process begins at the point of sale, where the first contact between the customer and the brand takes place. Every businessman uses different marketing strategies to make him known and thus increase his sales. There is a very effective tool to achieve this goal and that is customer service. Aaron Rodriguez, a business optimization expert, explains how effective customer service is a powerful way to explode sales.


Customer service is the set of activities and strategies used to satisfy buyers. A satisfied customer can be the most powerful advertisement for any business, regardless of size. This publicity translates into two things: loyalty and new buyers. This therefore means that customer service contributes to increased sales.


Years ago, customer service was based on paying attention to customers when they visited the business. This was intended to clarify their doubts about the product or service they wanted to purchase. Also, recommending or suggesting those that suited their needs was an option.


It also involved responding to complaints, complaints or suggestions made verbally or by mail. All this to keep customers happy and earn their preference. Today, with technological advances and the arrival of the Internet, customer service has evolved. There are more and more advanced strategies to put it into practice.


An example of this are web pages, where companies offer valuable information about the product or service they offer. In addition to providing potential customers with the opportunity to ask questions and make complaints and suggestions.


These digital portals are supplemented by e-mail and, of course, social networks. All of this is made available to customers to make them feel that their opinion is important. Working to serve them and provide them with a great shopping experience was also important.


“Whether in person or online, a satisfied customer can be the best marketing strategy and contribute significantly to increasing our sales,” says Rodriguez. “When a person has great customer service and is well taken care of, they’ll be willing to buy more. Plus, they’ll be more willing to pay the cost of what we offer no questions asked.”


When a customer receives good service, they are unlikely to go to a competitor. On the contrary, he will become a regular consumer of your product or service, that is, a loyal customer.


In general, if someone receives good customer service, they will not hesitate to recommend your business. This will undoubtedly attract more customers as it is well known that many consumers make purchases based on third party recommendations.


“The customer generally expresses his satisfaction or dissatisfaction with the service provided. Either verbally or via digital platforms and social media. Logically, if they are satisfied with the way we have treated them, the doubts we have clarified and the way we have dealt with their claims or complaints, they will say so. In this way, it will positively project our image and our sales will increase,” assures Rodriguez.


Providing good customer service generates consumer sympathy for your business. It is therefore likely to provide ideas to solve a breakdown and improve our service, and by improving it, sales will increase.


Now that you know how customer service can increase sales, you may be wondering how to implement this tool. Start by getting a good CRM.


Customer relationship management is a great tool for getting to know your customers. Thanks to it, you can be aware of important dates for them (birthdays, anniversaries, etc.) and you can offer them special offers. You will also know what their needs are to satisfy them and you will be able to have direct and personal contact with them.


When a customer makes a complaint or complaint by any means, contact them. Listen to him and take an interest in the problem that caused his displeasure. Once you know everything, offer a solution.


This solution can range from a refund to advice on a future purchase, so that it corresponds to their needs. It’s definitely a good way to turn a negative experience into something positive, and the customer will thank you for it.


“It has become clear how important customer service is to any company’s sales process. Although it may seem expensive to execute, if done effectively the gains will be huge. In fact, you could even replace other marketing strategies with this one,” concludes Rodriguez.


About Aaron Rodriguez


Aaron Rodriguez is an expert e-commerce consultant in Latin America. He helps businesses in the region optimize all of their e-commerce operations to increase sales and customer loyalty, and also has extensive experience in developing strategic and external alliances to advance departmental and organizational goals. He has traveled extensively throughout Latin America assisting a number of businesses and when not traveling devotes all of his available time to his wife and children.

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