Opinions expressed by Entrepreneur the contributors are theirs.
In 2022, the United States is lucky not to be in a recession. However, the odds of a recession in 2023 are on the rise. Experts predict that there is currently a 30% chance recession, and that number has doubled in three months.
As a business big or small, having a recession plan is essential. Fortunately, there are several recession-proof business marketing strategies you can use. These marketing ideas will help your business continue to succeed, even during a recession. Read on and find out how you can fuel your business growth:
Related: 9 Smart Ways to Recession-Proof Your Business (Quickly)
Strategy 1: Focus on customer experience
The best companies know that happy customers give great reviews and spread the word quickly. It’s much easier to market your business when customers have already mentioned your business as one of their favorites. In fact, word of mouth marketing is a critical factor in 74% purchasing decisions. It results in six trillion dollars of expenditure each year.
By focusing on customer experience, you say you want to be the best in the business. There are several ways to improve the customer experience:
Provide quality products: In a recession, customers will be even more careful about what they spend. Make sure that your products and services are of high quality and that customers will be satisfied with them. This puts you in the good books of your target market because you provide a quality product or service.
For example, if you sell shoes, you need to make sure the shoes are made of high quality materials that will last a long time.
If you provide a service, you must ensure that your services are always performed promptly.
Provide quality customer service: Customer service is dying in America. Everyone talks about making customers happy; However, many companies fail to provide the expected level of customer service.
You can never make everyone happy. However, you need to make sure that you provide excellent customer service. Make sure that when customers walk through the door, you do everything in your power to show them that you are honest, reliable, prompt, efficient and friendly.
Sometimes the best customer service you can offer is simply to listen. Take the time to really listen to your customers and build a partnership with them.
Always look for ways to improve: As a business, you must constantly find ways to improve while providing high quality services. What can you do to improve your products or services? Can you reduce the price? Can you reduce the waiting time? Can you provide a warranty on your products or services? Now is the time to go above and beyond to impress your target market. Let them know that you are different from your competition.
Related: The 5 Best Digital Marketing Strategies to Empower Your Business
Strategy 2: Improve your conversion rates with automated emails
All businesses can improve their conversion rates. The most important thing is to make sure that you send automated emails to your customers.
By promoting your content through email marketing, you can ensure that you reach every one of your customers and get them excited about your products.
Strategy 3: Analyze your competitors
Analyzing your competitors is one of the smartest strategies you can use. By analyzing your competitors’ content and their search engine optimization (SEO), you can capitalize on what they’re not doing.
Strategy 4: Use social media to interact with customers
Social media is a fantastic way to get your business in front of a wider audience. By having a strong social presence and a strong social media strategy, you can attract interested consumers to your online store.
By ensuring you engage with customers on social media and establishing yourself as the authority in the niche, you can ensure that you get the best possible sales and reviews your business can get.
It is also important to build a strong social media presence through exclusive content. It is not enough to simply publish your content online. You need to make sure that it is only available to your customers on your social media sites. This will encourage a strong relationship between your customers and your brand, which will increase your conversion rates by encouraging customers to share your content with their friends and family.
Related: 6 Effective and Crazy Growth Hacks for Your Next Content Marketing Campaign
Strategy 5: Use content marketing to attract customers
Content marketing is a strategy that allows you to attract potential customers by providing them with informative and valuable content. With content marketing, you can reach a wider audience of interested consumers and drive sales and traffic to your online store. Here are a few tips:
Create a blog and keep it up to date: Starting a blog and keeping it updated is a great content marketing strategy you can use to attract interested consumers. A blog is a fantastic way to share knowledge and information with your customers, and by blogging and keeping your blog up to date, you can ensure that you are always up to date and up to date with the market. Blogging is also a fantastic way to build backlinks to your site, which helps influence your search engine rankings.
Publish content that inspires customer interaction: Publishing content that inspires customer interaction is one of the most effective ways to improve your conversion rates. You can craft a next-gen marketing strategy by creating content that encourages customers to share their own experiences with your products.
Strategy 6: Don’t forget to track your progress
With this final strategy, you can see if your marketing strategies are working. By using a backend analytics tool, you can confirm that you are actually seeing growth. This will let you know if the marketing strategies you are using are really working.
There are many business marketing strategies. However, by using the right strategies, you can ensure that your marketing strategy is recession proof.
Business strategies, entrepreneurial tips and inspirational stories are all in one place. Discover the new Entrepreneurs’ bookstore